In case you haven’t stumbled across this latest intriguing net adventure this is the story:
Ola Helland, a Norwegian web developer (and some might now say marketing genius) was allegedly bet by his friend Jorgen last year (2009) that the web was now so pervading that he could get 1 million unique images of Giraffes sent to him by 2011. But not any old Giraffes; they must be hand drawn or created out of everyday objects and then photographed or scanned in.
To help achieve his ambitious goal Ola set up www.onemilliongiraffes.com and is amazingly only around 80,000 short of his target as I write this.
Here are the stats:
- On average he receives 2,300 Giraffes a day
- The daily submission record is currently 30,485
- He has received nearly 10,000 emails wishing him luck
- The website has had about 5.5 million visits
- The average age of the contributors is 24.6
- The oldest contributor was 104 (and blind!)
- Contributions have been sent from 101 different countries.
Will he do it? It certainly looks that way. So is he right that it would “be easy” using the power of the internet to crowd-source one million giraffes? The answer to this is, I feel, still a little fuzzy. Since starting his challenge Ola has received a fair amount of publicity, albeit mostly not in the UK. If you or I were to now attempt the same challenge one feels that the task would undoubtedly be a lot harder if not impossible. Much like the 1 million sponsored pixel project a few years ago, the first to get there will almost certainly clean up. In both these cases it was the media in the end, not the internet, that will probably have provided the winning numbers of visitors and contributors.
Although to dismiss Ola’s claim outright would be wrong, the interesting facts here are not about the net itself but the increasing influence it carries within the media. What the net does do well is facilitate this project. It provides a communal focus point. It allows easy submission and it provides archiving, monitoring and logging, it provides the means and, more importantly, the impetus to do this project at all including 24 hr PR . And the site itself has some fun features that allow you to see how many contributions have come from your location in the world etc and a nice Flash Forward style mosaic feature displaying the entries so far. What the net does not do is come up with a news worthy story like this one.
That still takes imagination.
Sources: .net magazine (i205) / wykop.pl / onemilliongiraffes.com